The double-T logo design is obtaining a fresh make over and going back to its origins at the very same time.
LUBBOCK, Texas– There’s a makeover coming for the Red Raiders.
Texas Technology’s sports division introduced a brand-new logo design on Tuesday, including a brand-new spin on the college’s Dual T logo design. Sadly, the bevel has actually been leveled. The brand-new logo design is a white and red Dual T, using components from Technology’s newest and throwback branding.
Among the most significant adjustments is the colorway variants. With the diagonal logo design, the scarlet and black were one of the most noticeable shades. Currently, red and white have actually taken spotlight, however the basic layout enables all 3 of Technology’s brand name shades to be used.
The up-to-date logo design can currently be seen on school, also. According to the college, it’s included on the outside lawn technique area in the newly-opened Dustin R. Womble Football Facility and on the court at United Grocery stores Sector.
Technology claimed the brand-new logo design will certainly show up on all sports attires beginning in the 2026-27 school year.
Technology’s diagonal logo design has actually been utilized because 2000, and after 25 years, some followers asked for a rebrand. Social media site accounts and also a fan-made web site have actually required the college “degree the bevel,” and currently, their dream has actually been provided!
Dallas-based advertising and marketing firm, LDWW, checked benefactors, period ticket owners, professional athletes, trainers and ministers, triggering the college’s initiatives to improve the logo design. The job accompanied Technology’s brand-new 10-year collaboration with Adidas, which took the lead in the logo design redesign and established 3 personalized typefaces motivated by the college’s background, society and graduate Patrick Mahomes II.
Along with the Dual T, the sports division introduced a brand-new raising Masked Motorcyclist logo design, tertiary marks matching the Masked Motorcyclist with the Dual T, and a modified Texas synopsis logo design. Lantern Creative, a branding company with experience throughout expert and college sporting activities, likewise created rejuvenated Raider Red caricatures, revealing the mascot in sport-specific duties such as oozing a basketball or bring a football.
College authorities kept in mind the up-to-date Dual T will certainly be special to sports, while the typical diagonal Dual T will certainly continue to be as Technology’s main school logo design.
